Ceramic brake pads can be a useful starting point when your aftermarket customers care about visible wheel dust and braking comfort. But a distributor cannot turn a material name into a promise of zero dust or silence on every vehicle. The useful question is which application, product configuration and evidence support the range you plan to sell.
Tongde describes its ceramic range as low-dust products for passenger cars, SUVs and premium aftermarket programmes. Its quality page also lists noise evaluation, friction testing and dimensional checks. This article connects those published capabilities to a specific buying problem: how to discuss dust and noise expectations without approving an unclear product or making unsupported sales claims.
1. Define what your customers expect from ceramic brake pads
Begin with the complaint your customers actually report. Is the concern frequent wheel cleaning, perceived braking noise, an uncertain replacement match or inconsistent experience between orders? Keep these observations separate. A general request for a “better pad” does not tell the supplier which feature your market values or which application needs review.
For ceramic brake pads, describe the target vehicle group, driving conditions and the position of the range in your catalogue. Tongde’s product page provides a low-dust, quiet positioning; it does not publish a universal dust-reduction percentage or a guarantee that all vehicles will remain silent. Avoid adding those claims to your own packaging without product-specific supporting evidence.
2. Confirm the application before accepting the material label
Send the OE references, available WVA references and vehicle details for the items you need. Tongde’s homepage describes OE, WVA and regional reference mapping, while its FAQ explains written matching-list confirmation. Ask the team to connect each requested reference to the proposed product before discussing a range-wide order.
A ceramic brake pads quotation should identify the agreed application and relevant fitment details. Tongde’s quality page lists profile, thickness, slot, chamfer and accessory position among its dimensional checks. Ask which of these details apply to the selected item and record any uncertainty before sample approval. A photograph alone cannot replace a confirmed matching list.
3. Ask how ceramic brake pads are evaluated for noise
Tongde lists NVH evaluation covering noise tendency, shim effectiveness and platform-specific refinement. It also describes friction performance checks for cold effectiveness, fade, recovery and stability. These are different review topics. Ask the team which evaluation or test summary is relevant to the application you are sourcing, rather than assuming one result covers the entire catalogue.
If noise complaints are your main concern, provide the affected references and the information available from your customer. Ask for a technical review of the proposed configuration and suitable sample plan. Do not assume that changing the material label alone resolves every complaint, or present the purchase of a ceramic range as a vehicle diagnosis.
4. Turn low-dust positioning into a written product brief
For ceramic brake pads sold as a premium range, agree the product description your sales team will use. Keep it aligned with the approved specification and the evidence available for those references. Tongde’s published ceramic description supports a low-dust positioning, but it does not provide numerical comparisons against every alternative formulation.
A practical brief can state the requested reference, intended market, product positioning, selected configuration and the documents needed for review. Separate confirmed information from questions awaiting a response. This makes it easier for purchasing and marketing staff to use the same description rather than creating stronger claims as the quotation moves through different teams.
5. Compare ceramic brake pads using an application-specific sample
The website FAQ describes sample preparation and written approval before the bulk run. Ask Tongde to confirm the actual sample availability, cost and timing for your selected brake pad references. Keep the proposed specification with the sample record so the item reviewed by your team can be connected to the later order.
For ceramic brake pads, review product identification, fitment details, the agreed shim and accessory arrangement where applicable, and packaging information. Request the relevant technical documents through your normal review process. A visual inspection can check appearance and identification, but it cannot establish friction behaviour, wear performance or a guaranteed noise outcome.
6. Keep the approved ceramic brake pads specification consistent
A first sample is only one part of a repeat-order programme. Tongde’s quality page describes recipe control, press records, cure-cycle monitoring and batch-linked production records. Ask how the approved reference and configuration will be identified on repeat orders, and which inspection records or batch reports are available for the project.
For ceramic brake pads, agree how changes will be communicated before production. Your internal records should connect the approved specification, packaging version and order reference. The purpose is a clear comparison between what was requested and what was supplied. Do not claim a proven reduction in returns unless you have actual results from the relevant products and market.
7. Check documentation before making market claims
Tongde’s FAQ states that ECE R90 coverage applies to the models listed on the applicable certificate. Ask for confirmation for each selected reference where relevant to your market. A company quality-system certificate and a product approval serve different review purposes; keep the requested document list specific to the proposed order.
For official background, see the United Nations entry for Regulation No. 90. Confirm the applicable documents with Tongde and your market reviewer. The existence of a ceramic product range does not establish approval for every item in that range.
What to send Tongde about ceramic brake pads
- OE/WVA references and available vehicle details.
- The customer concern: visible dust, noise expectations or product consistency.
- Target market and intended catalogue positioning.
- Quantity per reference and the sample review requirements.
- Requested product, inspection and certification documents.
- Neutral or private-label packaging and required artwork.
Use the ceramic brake pad product gallery to discuss the range, and review Tongde’s published quality-control process. If you are still comparing material families, the existing brake pad formulation guide provides a separate starting point.
Contact Tongde about your ceramic brake pads range
If your customers want cleaner-looking wheels and a clearly specified replacement range, start with the references and concerns that matter to your market. Contact Tongde with your ceramic brake pads list, target quantities and sample requirements. Ask for application matching and a documented proposal before approving the bulk order.